Slow fashion and fast fashion are two completely opposite approaches to the production and consumption of clothing.
What is fast fashion and slow fashion?
Fast fashion is a phenomenon that has emerged over the past few decades.
This economic model harmful to the planet is based on an overproduction of clothing for the sole purpose of making a profit. The strategy is to limit production costs by exploiting underpaid workers and using low quality materials with a strong negative impact on the environment. This mode of production is neither environmentally nor socially sustainable.
Faced with this, slow fashion offers a model based on a production of clothing that is sensitive to current sustainability issues. Brands that take this approach use sustainable materials , work with local artisans, and adhere to ethical labor standards.
The goal of slow fashion is not to create a ready-made trend with the sole aim of selling more and more each year, but on the contrary to offer quality, timeless clothes that will enhance your wardrobe for many years. .
How to consume ethically?
As a responsible consumer, it is important to find out about the ethical practices of the clothing brands that you wear and to favor slow fashion brands. It is also essential to consume responsibly by buying less, buying better, taking care of your clothes and wearing them for as long as possible.
For example, you can favor certified materials that protect the ecosystem, such as GOTS cotton or REACH leather.
Perus, slow fashion par excellence!
At Perus, we try to apply these slow fashion practices on a daily basis. Our goal is to make ethical fashion more accessible by producing responsible and quality clothing, sneakers and accessories.
We promote responsible materials:
- The alpaca wool of our sweaters comes from extensive farms in Bolivia
- The cotton of our sweatshirts , t-shirts , our socks is 100% GOTS certified organic
- The leather used to produce our sneakers and bags is REACH certified
- Our upcycled fanny packs are produced from scrap fabric intended for disposal
We regularly meet with our suppliers to ensure compliance with certifications and working conditions for craftsmen and to discuss new, original and modern designs for our collections.
Finally, consuming Perus also means supporting local populations: thanks to our partnership with the association Los Chicos de Cusco , which is responsible for developing education in Peru, each product purchased helps finance a school day in an underprivileged child!