It was during a backpacking trip around Latin America in 2014, while wandering Cusco's streets, that Armand, Nicolas and Henri discovered sneakers with Inca patterns. Within the following minutes, the three childhood friends were already talking about what they could do to share this design with the world, while at the same time integrating their own influences to it. They eventually decided to create a product that merges the know-how and authenticity of Peruvian traditions with urban elegance. After a lengthy search for the right partner, they finally met Alexandra and her team of skilled artisans, who now handle the manufacturing of the shoes.
Later on, the team had the chance to meet with the association Los Chicos de Cusco with whom they have created the #TwoShoesForSchool program : for each pair of sneakers sold, one day of school is funded for a child in an underprivileged suburb of Cusco.
The Perús brand was launched thanks to a crowdfunding campaign in December 2014, via the Ulule website, and has beaten the record of the platform by being supported by more than 1,500 contributors from more than 25 countries of the 5 continents !
When Armand is not working on the Perús design or handling logistics, you might find him playing rugby or experimenting with electronic music
As regards Henri, when he's not taking care of sourcing in Peru or developing the website, he's probably listening to blues music or trying to master lucid dreaming. Or watching Star Wars for the 30th time.
Nicolas is the Perús reference when it comes to Community Management. In addition to chatting with him on Facebook, Twitter or Instagram, you can tune in to his insights on poker game theory on the biggest French Poker radio show.