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10 tips to succeed at your crowdfunding campaign

Motivations to go for a crowdfunding campaign when launching are various and well-known : risk-limitation, market consultation before starting production and therefore cash-flow generation or some community spirit that goes along with this format. We launched this way in January of 2015 and we achieved one of the best French crowdfunding campaigns of 2015, receiving pre-orders for 1984 pairs and collecting 104 372€.  Dozens of project holders have reached out to us asking about our experience feedback regarding crowdfunding. It made us want to write an article about it that would include the 10 key elements that we think help to get a successful campaign.

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